BT's Big Thinkers series

The paradox of choice

Facilitator:
Esther Dyson

Host:
Julie Woods-Moss – Vice President, Marketing & Global Services, BT

Panellists:
Barry Schwartz – Dorwin Cartwright Professor of Social Theory and Social Action, Swarthmore College;
Cyndi Stivers – Executive Vice President, Office of the President, Martha Stewart Living;
Marian Salzman – Executive Vice President, Chief Marketing Officer, JWT Worldwide;
Steve Johnson – CEO, ChoiceStream

Event:
Live broadcast from New York City. Online participation across global virtual panel

Date:
Tuesday, 31st October, 2006

Duration:
1 hour

Overview

Why do people not necessarily feel happier when they have more choices?  That’s a question that has mystified amateur psychologists for years.  Recently, professional psychologist Barry Schwartz, a professor at Swarthmore College, has addressed that question more formally in his book “The Paradox of Choice.”  His thesis, much simplified, is that not only does too much choice often confuse us, but that the choices we know about but do not make subtract from our satisfaction with the choices we do make.  More than that, because we have choice we feel responsible for our own dissatisfaction; we cannot blame things simply on fate, luck or powerful outside forces.  In his book, Schwartz considers primarily the personal and social implications of his ideas.

But there are business consequences too.  To consider them, we have assembled a panel of Dr. Schwartz and three business doers and thinkers who deal daily with consumers and choice.

After you have watched this edition of BT Big Thinkers join the discussion online [Click here]

Facilitator
Esther Dyson

Esther Dyson

Esther Dyson (born in Zurich, Switzerland) is a noted expert and philosopher in the field of emerging digital technology. Esther specialises in analysing the impact of emerging technologies and markets on the economy and society.

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Host
Julie Woods-Moss

Julie Woods-Moss, Vice President, Marketing & Global Services, BT

As VP Marketing for BT Global Services, Julie Woods-Moss is responsible for defining and executing a market-led strategy to position BT as a leading networked IT services company.

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Panellist
Barry Schwartz

Barry Schwartz, Dorwin Cartwright Professor of Social Theory and Social Action, Swarthmore College

Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action in the Psychology Dept at Swarthmore College.  He was taught at Swarthmore since he received his PhD in psychology from the University of Pennsylvania, in 1971.  Barry has published ten books, and more than 100 articles in professional journals. 

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Cyndi Stivers

Cyndi Stivers, Executive Vice President, Office of the President, Martha Stewart Living

Cyndi Stivers joined Martha Stewart Living Omnimedia Inc. in May 2005, and is responsible for new business development. She brings extensive experience in how to help consumers make choices.

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Marian Salzman

Marian Salzman, Executive Vice President, Chief Marketing Officer, JWT Worldwide

Marian Salzman is one of the world's leading futurists/ trendspotters. Britain's Independent newspaper rated her #1 worldwide in January 2006; the global publisher VNU listed her among its top five in the world in 2004, along with Li Edelkoort, John Naisbitt, Faith Popcorn and Peter Schwartz.

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Steve Johnson

Steve Johnson, CEO, ChoiceStream

Prior to founding ChoiceStream, Steve Johnson was Vice President of America Online’s Software and Technology Development division. While at AOL, Steve led the development of AOL 4.0, You’ve Got Pictures™, as well as all telephony and broadcast products. At AOL, Steve was also responsible for media technology research, development, and acquisition. In this role, he served as principal technology negotiator in AOL’s 1998 acquisition of Netscape and was the technology lead on the transition team of Netscape into AOL and the formation of the Sun-AOL iPlanet strategic alliance.

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