Facilitator:
Esther Dyson
Host:
Bill Murphy – Managing Director, BT Business
Panellists:
Marc Benioff – CEO, Salesforce.com;
Gil Penchina – CEO, Wikia.com;
Rich Riley – Vice President and General Manager, Yahoo! Small Business
Event:
Live broadcast from Silicon Valley
Date:
Thursday, 9th November, 2006
Duration:
1 hour
Overview
The Internet creates opportunities and challenges for small businesses and for
those who sell to them, but how can you benefit from that?
From the point of view of the small business, the Internet gives it more choice,
more access to information, and a way to benefit from economies of scale. A small
company can buy much of its IT infrastructure from Salesforce.com in bite-sized chunks
suited to its size and needs. From the point of view of vendors selling to small businesses,
small businesses are now easier to reach. Large businesses can find and market to them online,
and they are likely to be more efficient in their purchasing and payment behaviour.
Workers will become increasingly empowered in more efficient, fluid labour markets driven
by job boards and the free flow of information about how companies treat their workers. Businesses
will compete for workers as much as they compete for capital and for customers. On the financial side,
companies will share increasing proportions of equity with their workers and will offer lifestyle/flexibility
benefits, while larger firms may use their resources to pay better and offer better tangible benefits with
mid-size firms may be caught out between these two extremes.
After you have watched this edition of BT Big Thinkers join the discussion online [Click here]

Esther Dyson
Esther Dyson (born in Zurich, Switzerland) is a noted expert and philosopher
in the field of emerging digital technology. Esther specialises in analysing the
impact of emerging technologies and markets on the economy and society.
Esther brings a unique set of talents and experiences to her role as moderator
of this series. With a BA in economics at Harvard and five years' experience on Wall
Street, she is trained to recognize the power and the flaws in any business model.
With 23 years of experience writing the high-tech newsletter Release 1.0 and two
years as chairman of ICANN, the agency that sets policy for the Internet's domain
name system, she is completely at home with the new economy (and has investments
in many start-ups including Google to prove it).
Finally, as moderator of the PC Forum conference for 23 years, she is comfortable
engaging titans of industry with thought-provoking questions that generate new
insights both for the audience and for the titans themselves.
Bill Murphy, Managing Director, BT Business
Bill Murphy was one of BT's first American hires and has worked for BT for some 20
years. Bill began his career with BT running the New York sales office. He moved
over to the UK in the late 1980s to head up BT International Sales.
Bill then took over BT's Institutional Finance Sales Sector and his customer base
included all the major Finance Companies in the City of London. Bill moved to
become CEO of BT's Irish subsidiary Esat.
In the last two years Bill took over as Managing Director of BT Business. His
organisation serves the needs of small and medium-sized companies in the UK,
providing everything from traditional telephony services and mobile technology
to internet access and web-based services. BT Business has roughly 1.5 million
customers representing a cross-section of business: from start-ups and 'micro-businesses'
(1-10 employees) to established small businesses (10-250 employees) and medium sized
businesses (250-500 employees).
Marc Benioff, Chairman & CEO, Salesforce.com
Marc Benioff is chairman and CEO of salesforce.com. He founded the company
in March 1999 with a vision to create an on-demand customer relationship management
(CRM) solution that would replace traditional enterprise software technology.
Marc is now regarded as the leader of what he has termed "The End of Software,"
the growing belief that on-demand applications can democratize business technology
by delivering immediate benefits to companies of all sizes at reduced risks and costs.
Under Marc's direction, salesforce.com has grown from a ground-breaking idea into
a publicly-traded company that is the market and technology leader in on-demand business services.
Marc, a 25-year veteran of the software industry, is internationally recognised as one of
the pre-eminent thinkers in information technology. Most recently, Computer Business Review
magazine named Marc number three on its "Top 10 Most Influential Movers & Shakers" list,
reporting that "Marc Benioff (has) learned a thing or two about how to achieve market dominance...
that is what he has achieved in the on-demand enterprise applications space, and there are no
immediate threats to his empire..."
Throughout his career, Marc has been determined to use information technology to produce
positive social change. In July 2000, Marc launched the Salesforce Foundation, a
multimillion-dollar global philanthropic organisation aimed at bridging the digital divide.
Prior to founding salesforce.com, Marc spent 13 years at Oracle Corporation, where he
held a number of executive positions in sales, marketing, and product development.
Before joining Oracle, Marc worked at Apple Computer and founded Liberty Software.
Marc received a Bachelor of Science in Business Administration from the University
of Southern California in 1986.
Gil Penchina, CEO, Wikia.com
Gil Penchina recently agreed to become CEO of Wikia, a start-up founded by Jimmy Wales,
creator of Wikipedia. Wikia is a community site built on open-source software allowing
anyone to contribute to guides on subjects as diverse as star trek, pet diabetes and travel guides.
Wikia operates under the GFDL Free content license and is positioned to become the
first sustainable business built around the vision of free content.
Prior to Wikia, Gil was an 8-year veteran of eBay. Gil worked in Europe,
directing eBay's presence in Southern Europe, and oversaw the company's expansion
efforts in Eastern Europe. Previously he was responsible for launching sites in Hong
Kong and Singapore, and for the company's entry into India. He also played a role
in eBay's entry into South Korea and China. Gil came to eBay in 1998, first
working in business development and then running the mergers and acquisitions department.
In 2001 he was named vice president of business development where he built business and
marketing relationships for eBay with a number of the top brands in the USA including Microsoft,
AOL, Disney and Yahoo.
Gil began his career at General Electric in 1991, first in manufacturing and later in
marketing on GE's corporate staff. He has worked as a management consultant at Bain &
Co and an Internet entrepreneur, creating a content, commerce and community vertical for
business travellers. An active angel investor, he has investments or advisory roles with
many internet start-ups including: Linkedin, Flock, Wink, Vamoose, Become, Feedster, Koders,
Voicestar, Reify and Betzip.
A native of Amherst, Massachusetts, Gil holds a B.S. in Industrial Engineering from the University
of Massachusetts and an M.B.A. from the Kellogg Graduate School of Business.
Rich Riley, Vice President & General Manager, Yahoo! Small Business
Rich Riley is the vice president and general manager of Yahoo!
Small Business, the Yahoo! business unit responsible for providing services that enable small businesses to get
online, sell online and market online.
With a strong entrepreneurial background and track record of spearheading successful business ventures,
Rich led the creation of this business within Yahoo! in 2002 and is responsible for the corporate strategy,
financial performance, and day-to-day business operations.
Rich joined Yahoo! six years ago, when Yahoo! acquired Log-Me-On.com where he was the Managing Partner and
Co-Founder. The Log-Me-On.com product is known today as the Yahoo! Toolbar. During his tenure, Rich has
held a variety of roles including corporate and business development where he was instrumental in a number
of the company's key acquisitions and strategic partnerships. Immediately prior to his current role, he was
the vice president of business operations for Yahoo's communications business unit.
Prior to founding Log-Me-On.com, Rich worked as a venture capitalist at Whitney & Company and as an
investment banker at Donaldson, Lufkin and Jenrette in New York.
Rich graduated from the Wharton School of the University of Pennsylvania with a Bachelor of Science
in Economics with concentrations in Finance and Entrepreneurial Management and serves on the Wharton
Entrepreneurial Advisory Board.