The bottom line is caring
For some, the digital networked economy looks like an opportunity to avoid responsibility. To us, it’s an opportunity to express it in new ways.
At BT, Corporate Social Responsibility (CSR) isn’t just business for good. It’s also good for business.
- Acting responsibly within the world community is about respecting our employees, customers and stakeholders contribute to the major global challenges
- Concern for the environment is about minimising harm by minimising waste; about creative ways to contribute to the major global challenges
A compelling case
Customers want to do business with companies that take social responsibility seriously. Our own CSR performance has directly led to more than £2.2 billion worth of bids in 2005.
BT projects to improve efficiency have saved over £1.1 billion in the last ten years. We’re also helping our customers with similar initiatives, such as travel substitution and flexible working.
A responsible approach to business reduces costs, mitigates risk, improves reputations, motivates employees and helps drive innovation.
It also feels a lot better than apathy.
